At Waterleaf, understanding our client's priorities for implementing the principles of Universal Design propel our design team to create attractive, functional, and safe environments for the occupants, staff, and visitors that exceed the ADA Accessibility Guidelines (ADAAG). We have learned through our experience that asking “What if?” and “How about?” can drive Universal Design to include simple design solutions that have huge impact for people of all abilities. We all benefit from Universal Design, and our experience problem solving and designing universal solutions has shown us the importance of working with clients and user groups to set project-specific priorities at the outset.